A tale of two blog tours

Recently I did two blog tours for 66 Metres, one in the US and one in the UK. I’d never done a blog tour before, so was intrigued to see how it worked and what was the result. What I wanted from the tours was more exposure, more reviews, and more sales. I had no idea how to organise one myself, and after spending quite a lot of time getting turned down by bloggers (too busy), and one or two bloggers to agree, I decided to have someone organise them for me, and duly doled out some cash.…